Menu engineering -- a win/win

Iím not sure where or how the word Ďengineeringí came into play;  I prefer to call it menu optimizing. Because thatís what you want to do -- optimize your menu to increase sales.

The best and easiest way to draw attention to your higher profit and signature items is to highlight them! Do this with a border, a contrasting background color, a subtle background color, larger type, different font -- anything that make that item stand out on your menu. My suggestion is to pick 1 or 2 items per category, depending on the number of items. Too many and you defeat the purpose. Making your menu too busy creates confusion.

Speaking as a customer, I like choosing the highlighted items. Yes, Iím a menu designer, but when Iím with a group of people I might not spend that much time reading your menu! The easier you can make the ordering process, the better. And if it means more money in your pocket -- thatís better yet.

Be srue to visit our sister site, for DIY menu design.
A great restaurant deserves a great menu.
Restaurant Menu Design from The Menu Maker
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Restaurant menu design, restaurant menu templates and online menu maker from The Menu Maker 2016

At the heart of every great restaurant is a great menu!